Case Study 2

1. What did the IT group at Royal Caribbean have such poor performance and business status in the company?

The IT group at Royal Caribbean have such poor performance and business status in the company becuase everything has changed and special-interest technical fiefdoms, and their resulting resentments have disappeared. The IT group has been overhauling the entire IT infrastruccture becuase of thier such poor performance.

2. What are the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean? Explain the reasons for your choices.

Voice Mail was new, and the cruise operator was only dabbling with e-mail. There was no IT strategy for the future and no repect from the business side for IT.

The three top factors in Tom Murphy's turnaround of the IT function at Royal Caribbean are followed:

=Communication. "Silos still arise around projects or products, but as long as he's

communicating the same message and the same goals to everyone evenly, then no one can use information as a weapon.

=Silo-busting. "Before Tom, there was more us versus them in IT," "But now we're forced to work in cross-teams to bring out products for the business, and the result is to break down the silos."

=Metrics and Time. Murphy has established very specific performance measure to let his managers know exactly what's expected of them. He's also centralzed administrative responsibilities to give managers more time for thier people.

3. Visit the website of Royal Caribbean. Evaluate the effectiveness of the website and the services bieng offered to attract and serve the travel needs of customers and prospective customers. What could be improved? Outline the business impact of your idea.

The Royal Caribbean website it is almost effective but some of my question is not appearing the right answer, and they must improve thier website becuase many people searching to thier website for a question, then they can show the right answer for the people's needs.